Home Entrepreneurs Who is Les Gold Biography: Age, Child, Net Worth, Wife, Siblings, Books

Who is Les Gold Biography: Age, Child, Net Worth, Wife, Siblings, Books


Les Gold is an American Pawnbroker, reality TV show host, author, and media TV personality. Most famously, he is known for his work on satellite and cable reality show truTV on television. Hardcore Pawn.

Gold was born in Detroit, Michigan, on June 20th, 1950. Gold is the grandchild of a pawnbroker, and the third generation of owners of American Jewelry and Loan, a pawn shop in Detroit.

Gold started his first business at the age of 12, purchasing pizzas and selling slices to other pupils in Hebrew School. Gold founded American Jewelry and Loan in 1978. The business has since expanded to include five locations.


  • Full name: Leslie Gold
  • Date of birth: June 20, 1950
  • Age: 73 years
  • Gender: Male
  • Place of birth: Detroit, Michigan
  • Nationality: American
  • Profession: Pawnbroker, reality TV star, Author, Media Personality

Early Life & Education

Leslie Gold was aged 73 and was born on the 20th of June 1950 into an affluent line of pawnbrokers. His father, Sam Gold, started a pawnshop in Detroit in 1918.

Gold’s father, Harry Gold was the first to take over the business in the 1950s. Les Gold began working in the company as a teenager.

Gold was a student at Oak Park High School in Oak Park, Michigan. After completing high school, Gold enrolled at Wayne State University, where he majored in business. But, after 2 years of study, he walked out of school to concentrate on his family’s business.

Personal Life

Gold is married to Lilli Gold. They have two children, Seth Gold and Ashley Broad. Seth Gold is also a pawnbroker and is featured as a pawnbroker on Hardcore Pawn with his father.


Gold was established as an American Jewelry and Loan in 1978. The company was initially situated in Oak Park, Michigan, however, it relocated to its present location in Detroit in 1993. American Jewelry and Loan is today one of the biggest Pawn stores in the United States.

Since 2009 gold began being featured on the reality TV show Hardcore Pawn. This show follows the day-to-day activities of American Jewelry and Loan and has proven to be a huge success with the ratings on truTV. Gold is now a well-known persona in the series, well-known for his flamboyant and outspoken character.

Gold is famous for his flamboyant and outspoken personality. He often appears appearing on Hardcore Pawn haggling with customers on the price of their products.

Also, he is famous for his catchy quips like ” You’re killing me, Smalls!” and ” I’m not here to meet new people.”

Alongside his research with Hardcore Pawn, Gold has written a book titled For What It’s Worth: Business Advice from the Pawnbroker. The book was released in the year 2011.

Net Worth

Gold’s net worth is estimated to be $15 million.

His wealth comes from his successful business, American Jewelry, and Loan, and his earnings from Hardcore Pawn.

Social Media

  • Instagram handle: N/A
  • Twitter handle: N/A


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